Doe Deere Has a True Passion for Makeup

When someone discovers their passion in life, extraordinary things happen. Ideas come alive, successful businesses are created, and people are inspired. That’s exactly what has happened and what has been happening ever since Doe Deere discovered her love of makeup.


Doe Deere is the founder and CEO of Lime Crime. She founded the cosmetic company after she saw that were was a real need for bright and bold colors. Deere herself loves wearing colors that are different from the ordinary. She likes to rock bright colored hair such as pink, purple, or blue. She also doesn’t shy away from wearing a bold shade on her lips. The colors Deere and so many others want are readily available to purchase. That hasn’t always been the case and that’s why Deere started her company.


In a recent interview with Guest of a Guest, Deere stated what it was like searching for unique colors. They were impossible to find. In 2008, right before Lime Crime came about it was almost impossible to buy a lip color outside of the realm of red or pink. That’s because so many cosmetic companies thought people wanted a natural look. Some do, but Deere realized that there are many people out there like herself who want to make a bolder statement. Makeup means a lot to Deere and it’s something she takes very seriously. She wouldn’t sell an eyeshadow, liner, or lip color unless she herself would wear it. That’s because Deere believes that we express ourselves by what we put on our bodies, how we do our hair, and what we wear on our face.


That’s why makeup plays such an important role in her life. Makeup, in fact, has always been important to Deere. She moved from Russia to New York where she majored in fashion design. That truly helped her create unique looks that so many people crave. Deere always gravitated towards brighter colors and that’s why Lime Crime has a whole entire line of them! If you’re looking for lip wear, her Velvetines line contains colors such as purples, blues, greens, and more. There are so many different shades. A person can find one that will compliment whatever their mood is or whatever they’re wearing at any given moment.


Deere is now inspiring those who want to follow in her footsteps. She lets everyone to know that they should follow their heart and they will end up exactly where they are supposed to be. Deere believes that everyone in the world has something that makes them special. That something special can be turned into a career. Deere learned from a very young age what it took to run a business. She started a temporary tattoo business where she had to use her charm and perseverance to get others to buy the tattoos. Deere learned what it takes to be a tough businesswoman through her years spent in New York. Before breaking into the makeup business, Deere was in her band which taught her how to have passion in something. Learn more: