Doe Deere is the founder and Chief Executive Officer of Makeup brand Lime Crime. It started in 2008 and is certified cruelty-free and vegan by PETA and Leaping Bunny. Lime Crime is makeup made for those who are not afraid of expressing themselves as individuals. They have brightly pigmented colors that would rock any fashionista’s world. Doe Deere started her makeup line because she was tired of the whole natural look that consisted or neutrals and beige. She wanted bright, fun colors that would express her inner creative need for self expression. Many other people wanted that too, which is why Lime Crime has been so successful. Doe Deere takes us on a journey of her morning routine, and why it’s so important to her.
A self-proclaimed morning person, Doe loved the ritual of it. She wakes up every morning at 8:30am, without fail. She is one of those blessed people who does not even need an alarm clock, it just comes naturally. First thing Doe does is drink a big glass of water. Because the air in Los Angeles is dry, it is important to stay hydrated. It’s also a beauty secret that keep skin looking healthy, moisturized and young. Then she does a couple of stretched to stay limber and loose. It is a good way to start the day. Her favorite is the “camel/cat” stretch and it really relaxes the body and feels great. Breakfast is simple and down to earth. She likes grits, fruit, and yogurt. She has a orange tree growing in her back yard so she makes fresh squeezed orange juice whenever she wants. Her phone accompanies her in her quest for a delicious breakfast. She is hooked by her phone calendar, which keeps her on schedule every day. Email are answered and Doe also checks her Instagram. Spending time with her cats is her favorite time of the day. She has two Persians and their names are Chester von Battingham and Puffy Fluffles. They are liker her children, so she spoils them with love and attention. While she puts on her makeup she listens to music. Right now it is all about The Beatles, especially their album Abbey Road. With her makeup routine she washes her face then religiously puts on moisturizer before her makeup, every time. Foundation goes on next, and she uses a few brand names. Lime Crime is working on a foundation, and is yet to put it on the market. Setting the foundation with powder is next, then filling in the brows. Her favorite part of her makeup routine is the blush and lipstick. It is the colorful part that makes the whole look pop. This all takes 15 minutes to an hour, depending on what her day looks like. If Doe is having a meeting that day, she will go all out. She get to the office by noon and checks in with staff and attends meetings. She will go home by six, unless there is more work to do. Then she will be there all night long.